🎯 September 2025 Focus!
Read below for what we are focusing on together this month👇🏼
Upcoming LIVE Group Coaching Schedule

17th September 2025 @ 12:15 P.M. PST
🌱 Momentum Call: What to Prep Now for October Referrals & Growth Strategy
Add it to your calendar now — because real momentum is created, not waited on.
October gives you the perfect mix of heart, humor, and holiday energy… if you prep it with purpose.
From Halloween to National Chiropractic Month, now’s the time to sharpen your marketing, patient conversations, and referral strategy.
Whether your office goes all-in with a costume contest or you prefer an educational, community-based approach, there’s something here for every style.
Inside this Momentum Call, we’ll map out your October growth strategy — creative referral campaigns, fall-themed reactivation moments, and deeper patient connection so your front desk leads with energy and clarity.
🖼️ I’ll be live-auditing your flyers, social posts, display ideas, and referral campaigns right on the call. Even if you don’t submit anything, you’ll walk away with fresh ideas, real examples, and new language to help your Chiropractic Assistant lead with confidence.
Inside this session, we’ll:
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✅ Review your September wins and map out your early Q4 strategy
💬 Workshop fall language for referrals, renewals, and reactivations
💡 Spotlight October holidays: Halloween, World Spine Day, National Farmers Day, ADHD Awareness Month, and more
🗣️ Write seasonal scripts that connect care to the season and increase trust, referrals, and follow-through
🖼️ Live-audit October flyers, promos, and display ideas — from playful to educational
📋 Walk away with a fully prepped October plan: what to say, print, post, and prep before the month beginsBecause fall is when most offices hope for momentum.
But inside this community, we create it.Let’s Grow🌱
📧 Submit your coaching questions by Tuesday, September 18th @ 7PM PST
👉 Post inside the Coaching Q&A Space or email: [email protected]

1st October 2025 @ 10:15 P.M. PST
✨Monthly Mastery Call: Topic to Be Released Soon - RSVP Now to Save Your Seat
This live training is laser-focused on one essential skill to help you lead with confidence, clarity, and care as a Chiropractic Assistant. From scheduling to scripting, referrals to retention - this is where we sharpen your skills and elevate your leadership.
Whether you’re brand new or hitting $100K months, these calls are designed to meet you where you are and push your growth forward.
🗓 First Wednesdays at 10:15 AM PST (unless otherwise noted)
📌 Add it to your calendar now so you never miss a growth opportunity!
💻 Show up as you are - video on or off, even on lunch!
Many C.A.'s listen in while eating or between patients. You don’t have to stay the whole time to get something valuable. What matters most is showing up.
⭐ Want to sharpen your skills now? View all previous sessions in the Video Vault → https://califecoaching.mykajabi.com/products/communities/v2/cagroupcoachingcommunity/resource/4689868c-7821-4c23-a39a-5e705e5fcef8
👉🏽 RSVP now and you’ll be notified as soon as this month’s topic is released and get access to the replay if you can’t join us live.
Let’s Grow🌱
Miranda | Your Chiropractic Assistant Growth Coach
📧 Submit your coaching questions by Tuesday, September 30th @ 7PM PST
👉 Post inside the Coaching Q&A Space or email: [email protected]


September Preparation Mastery Group Coaching
Watch the LIVE group Coaching Call where we prepped for all things September!👉🏽 Copy and paste this Url to View Slide Deck: https://www.canva.com/design/DAGwnzzfBuw/P2kvgsEQrCHLgzB9QWTlSw/view?utm_content=DAGwnzzfBuw&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=h6a9ecfb1f1
September Marketing In Office & Social Media Ideas:
Please note - You can add on my Social Media Course & new weekly trending Social Media "Done for You" Templates, Captions & Prompts (that I create specifically for Chiropractic Offices to get engagement and new patients from Social Media) to your monthly membership for $57/month. Text me direct to gain access & upgrade (408) 893-3005 -Miranda
📆 September 1 – Labor Day
💡 How to Use It for Instagram: Honor hard work and softly remind that wellness is part of work, not a luxury.
🗣️ Sample – What to Say In Office: “This is a day that celebrates effort and dedication. Your health is part of that too.”
📸 Sample – What to Post: A still or Reel of you smiling in clinic with overlay text: “Labor Day thought... how often do you take your own check-in?”
📆 September 1 – World Letter Writing Day
💡 How to Use It for Instagram: Encourage heartfelt connection and slowing down with pen and paper.
🗣️ Sample – What to Say In Office: “A handwritten note still has a place in our busy lives. It’s simple self-care.”
📸 Sample – What to Post: Flat-lay of a note card and tea with text overlay: “Today matters. Who gets a note from you?” ✉️☕️
📆 September 5 – International Day of Charity
💡 How to Use It for Instagram: Tie charitable giving back to whole-person wellness.
🗣️ Sample – What to Say In Office: “Helping others strengthens our own sense of wellbeing.”
📸 Sample – What to Post: Office shot with subtle kindness message: “Doing good inside helps align you outside.” 💛
📆 September 7 – National Grandparents Day
💡 How to Use It for Instagram: Celebrate seniors with posture and balance reminders.
🗣️ Sample – What to Say In Office: “Strong spines = staying active in every season of life.”
📸 Sample – What to Post: Senior with adjustment and text: “Grandparents, we’ve got you.” 👵👴
📆 September 11 – Patriot Day / Day of Service
💡 How to Use It for Instagram: Quietly honor resilience and community support.
🗣️ Sample – What to Say In Office: “Healing starts in body and spirit... today we pause, and we care.”
📸 Sample – What to Post: Dimmed office scene with overlay: “Today we remember. We’re here to support strength.” 🇺🇸
📆 September 16 – National Voter Registration Day
💡 How to Use It for Instagram: Connect civic care to whole-body wellness.
🗣️ Sample – What to Say In Office: “Voting is caring... for yourself, your community, and your health.”
📸 Sample – What to Post: Simple shot of hands registering with text: “Ready to be heard?” 🗳️
📆 September 18 – Chiropractic Founders Day
💡 How to Use It for Instagram: Share the chiropractic legacy and what patients are a part of.
🗣️ Sample – What to Say In Office: “Every visit connects us to a 125-year healing journey.”
📸 Sample – What to Post: Throwback vs now carousel with text: “You’re part of a legacy of healing.” 🌿
📆 September 19 – Talk Like a Pirate Day
💡 How to Use It for Instagram: Lighthearted way to humanize your brand.
🗣️ Sample – What to Say In Office: “Arrr you holding tension tight? Let’s walk the plank and release it.”
📸 Sample – What to Post: Doc in pirate hat adjusting spine model: “Aaarrr you aching for relief?” ☠️🏴☠️
📆 September 21 – International Day of Peace & World Alzheimer’s Day
💡 How to Use It for Instagram: Promote internal calm and support memory care.
🗣️ Sample – What to Say In Office: “A calm nervous system supports both peace and presence.”
📸 Sample – What to Post: Gentle post with text: “Peace starts within... steady your spine, steady your mind.” 🕊️🧠
📆 September 22 – First Day of Fall
💡 How to Use It for Instagram: Invite check-ins as seasons shift.
🗣️ Sample – What to Say In Office: “Back-to-routine season is a great time to rebalance your body.”
📸 Sample – What to Post: Cozy fall scene with text: “Fall into care this season.” 🍂🍁
📆 September 27 – World Tourism Day
💡 How to Use It for Instagram: Connect movement and mobility to exploration.
🗣️ Sample – What to Say In Office: “Your body is meant to move easily... where do you take it most?”
📸 Sample – What to Post: Spine graphic on a map with overlay: “Your body deserves to go places.” ✈️🌍
📆 September 28 – National Good Neighbor Day & World Rabies Day
💡 How to Use It for Instagram: Celebrate community and small gestures.
🗣️ Sample – What to Say In Office: “Kindness starts with neighbor... and with caring for your own body.”
📸 Sample – What to Post: Friendly team photo with overlay: “Good neighbors check on backs.” 🧍🏽♂️🧍🏾♀️
📆 September 29 – World Heart Day
💡 How to Use It for Instagram: Educate how alignment supports heart health.
🗣️ Sample – What to Say In Office: “Your heart beats best when your nervous system does too.”
📸 Sample – What to Post: Spine and heart graphic with text: “A healthy spine supports a healthy beat.” ❤️🩺
📆 September 30 – International Podcast Day
💡 How to Use It for Instagram: Share podcast recommendations that support emotional or physical health.
🗣️ Sample – What to Say In Office: “I love a good podcast walk... it resets my brain and pace.”
📸 Sample – What to Post: Patient with headphones and overlay: “What’s your go-to reset podcast?” 🎧


August 2025
Recent Wins & Shares

Upload your 2025 Target Board!
🫶🏼 Sharing is caring & everyone in this Community is here to support you in reaching your Goals.
📆 Deadline is 7.29 if a New member to Upload your Goal Board & pick your Word of the Year!
Join Challenge!
Congratulations -
Standout Team last month:
The C.A.'s (Beth Genae & Leslie) from Team Troyer's office in Iowa for holding down the fort while Dr. Troyer is in Kenya on a mission trip! They are spending the time while the office is "closed" to reach out to reactivations and build community relationships!
Welcome -
New C.A's & Offices
-Team Golden Family in Charlotte, North Carolina (Dr. Golden, Dr. Katie, Keegan + Clairey)
-Team Matrix Chiropractic in Greenville, South Carolina (Dr. Molly, Jade, Hayley, Drew + Alee)
-Team Wellbalanced in Folsom, CA (Dr. Tinsley, Yvo, Joey & Elizabeth)
-Dr. Geraldine Joyce from The Chiro Practice in Australia
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To add on 1:1 private coaching with me, use this link to set up a No Charge Consult Call to go over upgrade Opportunities. I only have a few 1:1 Coaching spots still open.
Book here: https://calendly.com/miranda-califecoaching/30min
Support
If you can't find the answer to your questions in the FAQ's above - email me at [email protected]
Tell me what you think
I'd love to hear what you think about the Community & how I can improve it. Feel free to pop in a testimonial, review, or thoughts on where I can improve! Your feedback only helps this community grow-Miranda
Email me direct at [email protected]