🎯 August 2025 Focus!

Read below for what we are focusing on together this month👇🏼

 

August Marketing In Office & Social Media Ideas:  

Please note - You can add on my Social Media Course & new weekly trending Social Media "Done for You" Templates, Captions & Prompts (that I create specifically for Chiropractic Offices to get engagement and new patients from Social Media) to your monthly membership for $57/month. Text me direct to gain access & upgrade (408) 893-3005 -Miranda

 

 

August 1 – National Girlfriends Day

💡 How to Use It for Instagram:
Celebrate women supporting women. Encourage tagging friends to increase reach, and tie it back to self-care or health accountability.
🗣️ Sample – What to Say:
"Tag the girlfriend who always reminds you to take care of YOU.
Whether it’s your health, your sanity, or your coffee order — today’s about the ones who’ve got our back (literally 😉)."
📸 Sample – What to Post:
A fun team photo holding coffee or laughing together in-office, with text overlay:
👉 "Tag your girlfriends who keep you sane!"

August  – National Wellness Month

💡 How to Use It for Instagram:
Plant seeds about wellness as a lifestyle — not just a spa day. Position chiropractic as an anchor for everyday wellness.
🗣️ Sample – What to Say:
"Wellness isn’t a spa day — it’s how you live every day.
Chiropractic keeps your body functioning at its best so you can feel good, move well, and keep up with life without burning out."
📸 Sample – What to Post:
A photo of you adjusting a patient or sipping tea with the overlay:
👉 "National Wellness Day: What’s ONE habit that makes you feel your best?" (question box in Stories).

August 13 – International Left-Handers Day

💡 How to Use It for Instagram:
Use as a playful way to educate on posture imbalances and repetitive stress habits (carrying bags on one side).
🗣️ Sample – What to Say:
"Lefties (or righties!)… always carrying that bag on one shoulder?
Favoring one side can sneakily mess with your posture. Let’s even things out."
📸 Sample – What to Post:
A split photo of a bag worn correctly vs. incorrectly with a poll:
👉 "Do you switch shoulders when you carry your bag? 🟢 Yes 🟡 Nope"

August 15 – National Relaxation Day

💡 How to Use It for Instagram:
Tie into stress + nervous system regulation. Perfect for educating on how chiropractic helps people relax and recover.
🗣️ Sample – What to Say:
"Today’s National Relaxation Day — a reminder that rest isn’t indulgent.
Your nervous system thrives when it has time to recharge (and we can help you get there)."
📸 Sample – What to Post:
Reel: Doc sipping coffee in the office with text:
👉 "Relaxation tip: Adjust your nervous system, not just your playlist."

August 21 – Senior Citizens Day

💡 How to Use It for Instagram:
Highlight gentle care for seniors. Position chiropractic as key to staying mobile, independent, and active later in life.
🗣️ Sample – What to Say:
"Mobility = independence.
Chiropractic helps seniors stay active, balanced, and living life fully — at every age."
📸 Sample – What to Post:
Photo of a senior smiling after an adjustment with overlay:
👉 "Adjustments aren’t just for the young — they keep you moving at every age!"

August 26 – International Dog Day

💡 How to Use It for Instagram:
Light-hearted, pet-friendly post. Share relatable "dog-walking posture" humor and connection.
🗣️ Sample – What to Say:
"Your dog never skips their walk.
When’s the last time YOUR spine got some fresh air? 🐾"
📸 Sample – What to Post:
Pic of a team member with a dog (or a stock photo) with text overlay:
👉 "Dog people: Tag us with a pic of your pup!"

August – Back-to-School (All Month)

💡 How to Use It for Instagram:
Early reminder to book posture + backpack checks for kids before school starts.
🗣️ Sample – What to Say:
"Backpacks are back… and so is school posture!
Let’s make sure their spines are ready before the first day."
📸 Sample – What to Post:
Reel of DC showing "how to wear a backpack correctly" with text overlay:
👉 "The 10-second backpack check every parent needs to see!"

August – Wellness Month (All Month)

💡 How to Use It for Instagram:
Share everyday wellness tips that tie into nervous system health. Perfect for belief-shifting cold followers.
🗣️ Sample – What to Say:
"August is Wellness Month — a reminder that taking care of your body isn’t extra… it’s essential."
📸 Sample – What to Post:
Static post: Spine model with overlay:
👉 "Wellness = What you do daily (not just when you’re hurting)."

August 2025

Recent Wins & Shares

Upload your 2025 Target Board!

 

🫶🏼 Sharing is caring & everyone in this Community is here to support you in reaching your Goals.

📆 Deadline is 7.29 if a New member to Upload your Goal Board & pick your Word of the Year!

Join Challenge!
Congratulations -
Standout Team last month:

The C.A.'s (Beth Genae & Leslie) from Team Troyer's office in Iowa for holding down the fort while Dr. Troyer is in Kenya on a mission trip!  They are spending the time while the office is "closed" to reach out to reactivations and build community relationships! 

Welcome -
New C.A's & Offices

-Team Golden Family in Charlotte, North Carolina (Dr. Golden, Dr. Katie, Keegan + Clairey)

-Team Matrix Chiropractic in  Greenville, South Carolina (Dr. Molly, Jade, Hayley, Drew + Alee)

-Team Wellbalanced in Folsom, CA (Dr. Tinsley, Yvo, Joey & Elizabeth)

-Dr. Geraldine Joyce from The Chiro Practice in Australia

                               

 

Upcoming LIVE Group Coaching Schedule

 

6th August, 2025 @ 11:15 P.M. PST

Referral Statement Mastery: How to Lead Referral Conversations as a Natural Part of Every Visit (In Person, Phone, Text, or Email)

 

In every growing, thriving chiropractic office —
Referrals aren’t random.
They’re built into the flow of care.

But here’s what most Chiropractic Assistants miss:
It’s not just about saying a referral statement.
It’s about saying it clearly, confidently — and following it with a direct next step.

That’s what separates an office that grows on purpose from one that waits for patients to “send someone in.”

In this Mastery Call, I’ll show you exactly how to make referral conversations a natural, heart-centred part of patient care — so asking becomes instinctual, automatic, and confident. No hesitation. No awkward energy. Just clear leadership.

And yes — we’ll be doing live role-play.
I know role-play can feel uncomfortable at first, but that’s where real growth happens. When you practice it here, in a safe space, it becomes second nature in real conversations.

Inside this session, we’ll:

  • ✅ How to make referral language a normal part of every visit, not just an occasional ask
    ✅ Specific referral statements — in person, by phone, text, or email — with clear calls to action that patients actually follow through on
    ✅ What to say when patients hesitate or seem unsure
    ✅ How to role-play until it feels natural and instinctual — not memorised, but led with heart

    👉🏽 Come prepared with your August growth targets and any referral phrases you’ve tried before. We’ll review what’s working, what’s not, and sharpen your language live.

    Because real growth isn’t about scripts.
    It’s about confidence, clarity, and care.

    Let’s Grow🌱

📧 Submit your coaching questions by Tuesday, August 5th @ 7PM PST
👉 Post inside the Coaching Q&A Space or email: [email protected]

 
RSVP Here

  

20th August, 2025 @ 12:15 P.M. PST

Momentum Call: What to Prep Now for September Referrals & Growth Strategy

 

September is one of the strongest referral months of the year, 
but only if you lead it with clarity, confidence, and a plan.

From Grandparents Day to Chiropractic Founders Day…
Back-to-School reactivations to Coffee Day contests…
There are natural, referral-friendly moments all month long.

But most offices miss them — not because they don’t care…
…but because they haven’t prepped ahead.

In this call, I’ll coach you through exactly what to say, print, and plan to lead September with purpose — and I’ll be doing live audits of your flyers, promos, and campaigns right on the call.

We’ll start by celebrating your August wins and numbers, then shift into strategy mode — so you walk away ready.

Inside this session, we’ll:

  • ✅ Check in on August’s numbers + get real-time coaching support
    ✅ Work through team or patient communication challenges
    ✅ Highlight September’s biggest growth opportunities (Back-to-School, Grandparents Day, Chiropractic Day, Coffee Day Referral Contest + More)
    ✅ Workshop 2–3 seasonal referral statements tailored for fall conversations
    ✅ Live-audit September flyers, promos, and marketing ideas
    ✅ Walk away with a clear, confident plan for your Chiropractic Assistant to lead with

    Even if you don’t submit anything, you’ll leave with real examples, fresh language, and a referral plan you can plug into your office before the month begins.

    Because real growth isn’t something we chase at the last minute.
    It’s something we plant early — and lead on purpose.

    Let’s Grow🌱

📧 Submit your coaching questions by Tuesday, August 19th @ 7PM PST
👉 Post inside the Coaching Q&A Space or email: [email protected]

 
RSVP Here

Handy Resources

I am in the process of redoing this section & filming walkthrough videos on each of these & how you can tailor them to YOUR office. Click on photo to download. -Miranda

Frequently Asked Questions

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To add on 1:1 private coaching with me, use this link to set up a No Charge Consult Call to go over upgrade Opportunities. I only have a few 1:1 Coaching spots still open.

Book here: https://calendly.com/miranda-califecoaching/30min

Support

If you can't find the answer to your questions in the FAQ's above - email me at [email protected]

Tell me what you think

I'd love to hear what you think about the Community & how I can improve it. Feel free to pop in a testimonial, review, or thoughts on where I can improve! Your feedback only helps this community grow-Miranda

Email me direct at [email protected]