🎯 July 2025 Focus!

Read below for what we are focusing on together this month👇🏼

 

July Marketing In Office & Social Media Ideas:  

Please note - You can add on my Social Media Course & new weekly trending Social Media "Done for You" Templates, Captions & Prompts (that I create specifically for Chiropractic Offices to get engagement and new patients from Social Media) to your monthly membership for $57/month. Text me direct to gain access & upgrade (408) 893-3005 -Miranda

 

🇺🇸 National Postal Worker Day – July 1
💡 Sample – How to use:
Spotlight the physical demands postal workers face — walking, lifting, repetitive motion, and posture strain. Encourage patients to refer someone they know in that field for a spinal or posture check.
🗣️ Sample – What to say:
“Do you know a mail carrier or delivery worker?
They’re on their feet all day, carrying heavy loads in the heat, cold, and everything in between.
If someone comes to mind, let's take care of them this week and give their back and shoulders the support they deserve.”

 

🎆 July 4th – Independence Day (U.S.)
💡 Sample – How to use:
Create a wellness freedom campaign: “Freedom from pain. Freedom to live fully.” Highlight how chiropractic care supports a free-flowing nervous system and independent living at every age.
🗣️ Sample – What to say:
"Independence isn’t just about a country — it’s about living free in your own body. Free from pain. Free to move. Free to enjoy summer without holding back."
 
🏃‍♀️ July – Juvenile Arthritis Awareness Month
💡 Sample – How to use:
Educate on how chiropractic care helps support healthy joints, mobility, and inflammation reduction — even for children. Offer free spinal checks for kids with joint complaints.
🗣️ Sample – What to say:
"If your child is complaining of joint pain or stiffness, don’t ignore it. Their spine and nervous system might be the missing piece to help their body feel safe and move well again."
 
💼 July – Mid-Year Reset
💡 Sample – How to use:
Use July as a natural check-in point: halfway through the year is a perfect time to revisit goals and realign health priorities. Offer a “Mid-Year Reset Check” for current patients + family.
🗣️ Sample – What to say:
"Can you believe we’re halfway through the year? This is the perfect time to reset, realign, and refocus your health. If you’ve fallen off your routine or your body’s been whispering — now’s the time to listen."
 
🏅 July 20–26 – National Youth Sports Week
💡 Sample – How to use:
Promote spinal and nervous system checks for kids in summer sports. Highlight how chiropractic care supports injury prevention, performance, and growing bodies.
🗣️ Sample – What to say:
"Got a young athlete in the house? Their spine goes through a lot. Let’s keep them strong, safe, and in the game with regular checks and care designed just for growing bodies."
 
☀️ July – Summer Sports & Activities
💡 Sample – How to use:
Post about common summer-related misalignments: paddleboarding, hiking, beach chairs, gardening, golf, or long drives. Offer mini summer wellness checks.
🗣️ Sample – What to say:
"Whether you’re paddleboarding or pulling weeds — summer takes a toll. Let’s keep your spine tuned so you can keep playing, pain-free."
 
🧒🏽 July – Back-to-School Prep (Early Bird!)
💡 Sample – How to use:
July is a perfect early opportunity to begin planting seeds for back-to-school spinal checks. Great time to catch scoliosis, backpack strain, or posture issues.
🗣️ Sample – What to say:
"Don’t wait until the first day of school. Get ahead now and let’s make sure your child’s spine and nervous system are ready for a strong school year."
 
👩🏽‍🦱 July – UV Safety Month / Skin & Nerve Awareness
💡 Sample – How to use:
Create a parallel conversation about protecting your skin and protecting your nerves — both matter for long-term health.
🗣️ Sample – What to say:
"We’re quick to protect our skin from the sun, but what about the system underneath? Your nervous system deserves that same protection and support."
 
🗣️ Bonus July Internal Referral Seed:
💡 Sample – How to use:
Invite parents to bring their kids in for summer checks before the back-to-school rush.
🗣️ Sample – What to say (for Chiropractic Assistants to use):
"Summer’s a great time to get the whole family in. Have your kids been checked lately? Let’s get them aligned before the school chaos begins."

July 2025

Recent Wins & Shares

Upload your 2025 Target Board!

 

🫶🏼 Sharing is caring & everyone in this Community is here to support you in reaching your Goals.

📆 Deadline is 7.29 if a New member to Upload your Goal Board & pick your Word of the Year!

Join Challenge!
Congratulations -
Standout Team last month:

The C.A.'s (Beth Genae & Leslie) from Team Troyer's office in Iowa for holding down the fort while Dr. Troyer is in Kenya on a mission trip!  They are spending the time while the office is "closed" to reach out to reactivations and build community relationships! 

Welcome -
New C.A's & Offices

-Team Golden Family in Charlotte, North Carolina (Dr. Golden, Dr. Katie, Keegan + Clairey)

-Team Matrix Chiropractic in  Greenville, South Carolina (Dr. Molly, Jade, Hayley, Drew + Alee)

-Team Wellbalanced in Folsom, CA (Dr. Tinsley, Yvo, Joey & Elizabeth)

-Dr. Geraldine Joyce from The Chiro Practice in Australia

                               

 

Upcoming LIVE Group Coaching Schedule

 

30th July, 2025 @ 12:15 P.M. PST

✨Momentum Call: What to Prep Now for August Referrals + Back-to-School Growth!

 

*Schedule Note: This month is held the 5th Wednesday of the month as I am in Spain during our normal call times

 

Theme: August/September is back-to-school season - but also a referral season. Let’s prep your strategy now.

This isn’t just another meeting.
It’s your momentum reset - where planning meets coaching.

Inside this Momentum Session, we’ll:

  • ✅ Check in on July’s wins, challenges, and numbers
    💬 Open the floor for live coaching (scripts, systems, or sticky convos — bring it!)
    🎒 Prep your Back-to-School campaign strategy
    🗣️ Workshop 2–3 referral statements you can use with school-age families
    📦 Get creative with your Backpack Check or Back-to-School Flyer (bring yours if you’ve got one!)
    📍Spot late-summer referral windows most teams miss (travel, sports, stress)
    💡 Leave with a focused August plan for what to say, print, and prep - before the month even starts

     

    🎯Whether you’re running a Backpack Check, doing a school supply giveaway, or simply want more families saying yes - bring your idea or past promotion.

     

    We’ll sharpen the message together.🌱

📧 Submit your coaching questions by 4th Tuesday at 7PM PST
👉 Post inside the Coaching Q&A Space or email: [email protected]

 

RSVP Here

 

6th August, 2025 @ 11:15 P.M. PST

Referral Statement Mastery: How to Lead Referral Conversations as a Natural Part of Every Visit (In Person, Phone, Text, or Email)

 

In every growing, thriving chiropractic office —
Referrals aren’t random.
They’re built into the flow of care.

But here’s what most Chiropractic Assistants miss:
It’s not just about saying a referral statement.
It’s about saying it clearly, confidently — and following it with a direct next step.

That’s what separates an office that grows on purpose from one that waits for patients to “send someone in.”

In this Mastery Call, I’ll show you exactly how to make referral conversations a natural, heart-centred part of patient care — so asking becomes instinctual, automatic, and confident. No hesitation. No awkward energy. Just clear leadership.

And yes — we’ll be doing live role-play.
I know role-play can feel uncomfortable at first, but that’s where real growth happens. When you practice it here, in a safe space, it becomes second nature in real conversations.

Inside this session, we’ll:

  • ✅ How to make referral language a normal part of every visit, not just an occasional ask
    ✅ Specific referral statements — in person, by phone, text, or email — with clear calls to action that patients actually follow through on
    ✅ What to say when patients hesitate or seem unsure
    ✅ How to role-play until it feels natural and instinctual — not memorised, but led with heart

    👉🏽 Come prepared with your August growth targets and any referral phrases you’ve tried before. We’ll review what’s working, what’s not, and sharpen your language live.

    Because real growth isn’t about scripts.
    It’s about confidence, clarity, and care.

    Let’s Grow🌱

📧 Submit your coaching questions by Tuesday, August 5th @ 7PM PST
👉 Post inside the Coaching Q&A Space or email: [email protected]

 
RSVP Here

Handy Resources

I am in the process of redoing this section & filming walkthrough videos on each of these & how you can tailor them to YOUR office. Click on photo to download. -Miranda

Frequently Asked Questions

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Support

If you can't find the answer to your questions in the FAQ's above - email me at [email protected]

Tell me what you think

I'd love to hear what you think about the Community & how I can improve it. Feel free to pop in a testimonial, review, or thoughts on where I can improve! Your feedback only helps this community grow-Miranda

Email me direct at [email protected]